Why Is Search Engine Optimization (SEO) Such A Common Conversation Subject

Search engine optimization is one of the most discussed and controversial topics on the web today. Also, it's one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a site such that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the level definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

And so the question maybe asked, exactly why is SEO such a popular and controversial topic that triggers so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion you can find 6 explanations why Search Engine Optimization (SEO) has the popularity so it currently enjoys.

1. Targeted Website Traffic - If you ask a large proportion of website owners and people within the SEO industry what's the most important factor to an effective website business and/or operation. A large percentage of individuals will say website traffic and much more specifically targeted website traffic.

Currently on the web, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% - 80% of most purchases created by individuals on the web originally started consequently of a research at a research engine and a large proportion of men and women who visit websites usually come via means of a research engine. Numbers so dominate cannot be ignored even by the biggest opponents of internet search engine optimization. Moreover, because SEO is centered on optimizing websites for ranking success related to search engines, it's only natural that individuals would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say so it provides a viable method for websites to be seen searching engines which will be important for any website desiring traffic on the web today.

However, opponents disgusted with SEO can also say that lots of websites achieve high internet search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services offering no assurances for internet search engine ranking success.

This situation, which includes some merit concerning the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which will be fought on a regular bases on forums, blogs, websites and newsletters across the web along side exposure in magazines and on TV.

In other words controversy produces attention and whether you prefer it or hate it, SEO really does provide a great deal of controversy. Moreover, provided that search engines play a dominant role in generating targeted website traffic, SEO will continue being a favorite topic Local Lead Generation Business.

3. Money - Search engine optimization is a multiple million-dollar business. Search engines generate billions of dollars every year through advertising. Websites earn billions of dollars due to their owners every year via using search engines either through paid advertisements or organic (free) listings searching results.

It's no wonder with billions of dollars available on a yearly bases that anything that could provide an individual or company a competitive edge in the ultra high pace internet world would have been a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is a remarkably popular topic for decision makers within many companies which gives additional attention to SEO in the commercial world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) could be called a contemporary version of the wild wild west. Basically almost anything could be said or done because there are no formal set standards for a as a whole.

Therefore, in a genuine sense, no-one is actually right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone includes a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is the reason you've labels such as for example white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, many the targeted website traffic on the web is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors originating from search engines looking for products and/or services.

With the dominant role that search engines play on the web and the truth that the success of search engines rely on the ability to provide accurate and reliable search brings about its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a quantity of SEO work on websites tends to simply help search engines provide what its visitors are looking for which will be top-notch search results.

Because of this, sometimes search engines can provide SEO information and SEO recommendations to its visitors entirely on the search engines. This can help the SEO industry tremendously by placing a in the forefront of the key people which are thinking about organic (free) search results which would be the internet search engine users looking for something specific and the internet site owners who desire can be found in the internet search engine results.

6. SEO Mystery - Almost no SEO professionals will explain what they do regarding SEO work in detail. Some can provide only a little SEO information, which will be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in a broad nature. Search engine optimization (SEO) is truly a secret to the average website owner and/or people thinking about organic internet search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).